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The cellophane-wrapped bread innovation

Super-Pan Bimbo breads became a new sensation in Mexico City markets.
Super-Pan wrapped in cellophane

Super-Pan Bimbo breads became a new sensation in Mexico City markets because they were wrapped in cellophane. The practical, wholesome, fresh and delicious bread quickly won over Mexican palates. 

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Newspaper advertisement for Super-Pan in cellophane

Quality was key to its acceptance. But presenting it in transparent, sealed cellophane was of great importance since it allowed consumers to appreciate freshness with their own eyes, in the purchase moment, rather than hiding product in wax paper, the most common packaging at that time.

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 Wooden display with bread in cellophane