At first, Bimbo sales associates only covered Mexico City and certain spots like Pachuca, Puebla, Cuernavaca and Toluca. The rest of the country was supplied by means of an ingenious shipping system.
For a time, there was an agreement with shippers that distributed newspapers to far-flungprovinces. It meant both the news and bread were available early mornings, to satisfy everyday consumer demand. It wasn’t enough, but by 1949 a first out-of-town agency was opened in Puebla.
In 1950, a flat-nosed truck, “the 38,” was gaily arrayed and became Bimbo’s first “talking” (i.e., public-address) vehicle. Equipped with phonographs, microphones and loudspeakers, it promoted the “Osito Bimbo” products in small towns and rural hamlets.