At the beginning of the 40s, El Molino Bakery Production Chief Jaime Sendra was the first to talk of industrial manufacture for pan de caja (aka, pan de molde; “sliced sandwich bread”); he spoke of it to Lorenzo Servitje, the pastry Manager, saying “Why don’t we start a bakery?” A simple question and a call-out to other founders kicked off the great adventure. 

In September 1945, they hired their first partner, Roberto Servitje, then only seventeen years old.  

They began operations in a small Mexico City factory with just 34 employees, at 117 Calle 58 Norte in the city district known as Santa María Insurgentes.