Committee members
Rafael Pamias has a bachelor's and master's degree in Business Administration from ESADE in Barcelona. He also holds a master's degree in International Management from the Thunderbird School of Global Management in Arizona.
He has more than 36 years of experience in business strategy and marketing in multinational companies such as Henkel, Clorox, Danone and Grupo Bimbo.
From 2002 to 2007, Rafael held the position of general manager of Water in Danone, first in Mexico and later in Spain. He served as Vice President for the Europe, Africa and Middle East Region for Water from 2007 to 2009, Vice President for the Latin America Region for Water from 2009 to 2011 and Dairy Products from 2011 to 2017.
Currently, he serves as CEO of Grupo Bimbo, and previously was COO where he supervised various regions, including Mexico, North America, Latin America, Europe, Asia & Africa. Additionally, he held the position as CSO and other key roles as Global Food Safety and Quality Leader and Global Marketing Leader.
Diego Gaxiola has served as Chief Global Finance Officer since August 2017. Mr. Gaxiola Cuevas has more than 20 years of experience in similar positions, including, most recently, having served as Chief Financial Officer of Alsea, a leading operator of quick service restaurants, coffee shops, and casual dining establishments in Latin America and Spain. Before Alsea, Mr. Gaxiola Cuevas worked for Grupo Desc. S.A.B. de C.V. in corporate finance and in Grupo Televisa, S.A.B. de C.V., where he had various positions in finance. Mr. Gaxiola Cuevas holds a master’s degree in finance from Universidad Anahuac and a bachelor’s degree in business administration from Newport University and Universidad Iberoamericana
Juan Muldoon has served as Chief People Officer of Grupo Bimbo since July 2019. Mr. Muldoon joined the Company in 1995 and he has previously held other positions at Grupo Bimbo in the marketing and exports departments, and general management in Chile, Central America and the United States. In 2011, Mr. Muldoon became responsible for BBU’s talent management, and held the position of Global Talent Director for Grupo Bimbo from 2015 to 2019, period during which he designed and executed tools to attract, develop and manage human talent. Mr. Muldoon holds a degree in Business Administration from Universidad Iberoamericana, and he also completed a program in finance at the Southern Methodist University and a program in management at Universidad Adolfo Ibañez in Santiago, Chile.
Raúl Obregón serves as Executive VP of Grupo Bimbo for the Europe, Asia and Africa region; he also serves as Chief Operational and Trnasformation Officer. He joined us in 2002 and has since served as Executive Chief Officer of Bimbo South America, Chief Corporate Officer of Sales, Chief Officer of Big Customers at Bimbo Mexico, General Manager of Bimbo Peru and worked in Bimbo Bakeries USA. Prior to joining us, he worked at Citibank Mexico. He currently is a member of Customer Advisory Board of North America NTT Data. Mr. Obregón Servitje holds a degree in Industrial Engineering from Universidad Iberoamericana, an MBA from Boston University and specialization courses from Harvard Business School.
Fernando Lerdo de Tejada serves as Executive VP of Grupo Bimbo for the Latin America region and El Globo business unit. He has more than 15 years’ experience in the food, retail and consumer goods industries. Mr. Lerdo de Tejada Servitje has served top management responsibilities in the U.S., South America and Europe with Grupo Bimbo, such as President of Bimbo Iberia of Grupo Bimbo, and more recently, President of Ricolino, the confectionery business of Grupo Bimbo. He holds an MBA from the Harvard Business School and a BA from Universidad Iberoamericana.
His career is distinguished by notable global achievements and contributions to the food industry. Additionally, Mr. Bendix received France’s highest civil medal, the Medal of Merit of the National Order Chevalier, from President Emmanuel Macron, in recognition of his significant economic and civil development contributions in France over the past decade.
José Manuel Gonzáles serves as General Director of Bimbo México. He joined Grupo Bimbo in 1996, and since then he has had an extensive professional career holding different management positions in Sales and Marketing in multiple business units of Grupo Bimbo, most recently he was General Director of Bimbo Iberia and later Sales Director of Bimbo México . He has a Master's Degree in Business Administration from IPADE, and a bachelor's degree in Administration and Finance from the Universidad Panamericana, and various studies in Marketing.
Alejandro Rodríguez serves as Global President of Barcel, he has also served as President of Barcel USA of Grupo Bimbo. Previously he served as CEO Acosta Sales and Marketing. EVP new business and market development at C&S Wholesale Grocers and CEO of grupo LALA. Mr. Rodriguez Bas is an experienced executive in the salty snacks category having served as CEO PepsiCo Australia and New Zeland. President Central America & the Caribbean and in different capacities at PepsiCo Mexico Foods. Mr. Rodriguez Bas holds an MBA from Harvard Business School and a Bachelor in Science Electromechanical and Industrial engineering from Universidad Panamericana.
Jorge Zárate serves as Chief Supply Chain Officer. Since he joined Group in 1987, he has held different positions such as Plant superintendent at Bimbo Mexico, Production Manager at Bimbo Northwest, Corporate Bimbo and Marinela Operation Manager, Corporate Planning Manager, General Manager at Bimbo de Argentina, and Business VP for Latin America, Asia Organization President for Grupo Bimbo based in Beijing, China, and Supply Chain VP for Bimbo Mexico.
He holds a Biochemical Engineering degree from ITESM (Mexico). He attended the Baking Science & Technology course at American Institute of Baking International-AIB (USA), attended the Advanced Management Program at Instituto de Altos Estudios Empresariales at Universidad Austral Argentina (IAE) and holds a postgraduate degree in Strategic Marketing at Universidad Católica de Argentina (UCA) and an MBA at Escuela de Dirección de Empresas de la Universidad Argentina de Empresas (EDDE). He also serves as IBIE 2025 Chair.
Tony Gavin, President of Bimbo Bakeries USA is a 40+ baking industry veteran. Over the course of his career, Tony has leveraged his leadership and expertise in Sales, Marketing and General Management to drive business growth and positive results. Tony holds an MBA in Finance and Economics from Fairleigh Dickenson University and a Bachelor of Science in Business Administration from Ramapo College of New Jersey.