Skip to main content

Bimbo Launches A Promotion Related To The Ice Age 2 Movie

The Ice Age 2 film is one of the most awaited children’s movies of the year and Bimbo accompanies this success with the launching of a collectible and very attractive promotion for children.
The Ice Age 2
Grupo Bimbo
Mexico City
Promotional items alluding to this new film

that will conquer the attention of children

Stickers, mini-scenarios and “bolsándwich” (sandwich bag) with film motives will be available inside the wrappings of Bimbo participating products.

The Ice Age 2 film is one of the most awaited children’s movies of the year and Bimbo accompanies this success with the launching of a collectible and very attractive promotion for children.

Starting on March 30th, and throughout four weeks, the Bimbo sweet bread line, Bimbo Kids loaf bread and white loaf bread will have, each, one of the 50 promotional items alluding to this new film that will conquer the attention of children.

The promotion is comprised of:

  • Mini-scenarios – 10 different designs inside “Nutriloch” and “Bimbuñuelos” Bimbo wrappings.
  • Thermo chromatic stickers – 10 different designs inside “Donas”, “Donitas”, “Mantechox” and “Negritos” Bimbo wrappings.
  • Transparent stickers – 10 different designs inside “Donas”, “Donitas”, “Mantechox” and “Negritos” Bimbo wrappings.
  • “Bolsándwich” (sandwich bag) – 20 different designs inside Large White Bimbo loaf bread and Bimbo Kids.

This promotion will be supported with special wrappings of participating products, TV ads, plate covers and stoppers. FCB advertising agency was in charge of the creative work.

Contact us so we can assist you

Contact e-mail prensa@grupobimbo.com

Related news

Is the Bimbo Bear Cub in our out? Here's the dirt
 So is the Osito Bimbo going to be eliminated from our packaging?
Grupo Bimbo
México
Bimbo Bakeries USA, always keep innovating
Bimbo Bakeries USA, in order to always keep innovating, launched, through its brands Arnold, Brownberry, and Oroweat Bread, a line of bread with this characteristic in the United States.
Grupo Bimbo
Mexico City
Corporate Reputation
Corporate reputation is becoming more and more important today, because, for both consumers and stakeholders or interest groups, the product or service offered by a company is as important as the people.
Grupo Bimbo
Mexico City
Bimbo Bakeries
Not everyone is familiar with the Bimbo Bakeries USA name. However, probably everyone in the United States has enjoyed at least one of the company’s many products at one time or another.
Grupo Bimbo
Mexico City