Bimbo bestows the Third Pan-American Nutrition, Food Sciences and Technology Award
Grupo Bimbo a leading baked products company in the world, today reaffirms its commitment towards nutrition and health before the world community by conferring the Third Pan-American Nutrition, Food Sciences and Technology Award.
The award ceremony was carried took place in the presence of Dr. Luís Ignacio Sánchez Gómez, Federal Educational Services Administrator of the Department of Public Education; Dr. Juan Rivera Dommarco, of the National Institute of Public Health (INSP) and Dr. Sergio Revah Moissev, of the Autonomous Metropolitan University of Mexico (UAM) among other scientists and professors. Attending on behalf of Grupo Bimbo were: Roberto Servitje Sendra, Grupo Bimbo Chariman of the Board and Daniel Servitje Montull, Grupo Bimbo CEO.
The award reflects Grupo Bimbo’s concern over the development of new technologies and knowledge and its desire to foster research and disseminate scientific knowledge.
The Pan-American Bimbo Award forms part of the program “Committed to your Health”, created in 2003 in response to the Company’s concern over improving the health and nutrition of its consumers in all the countries where it has operations.
The program has five basic platforms in line with the Global Strategy On Diet, Physical Activity and Health (WHO), as follows:
- Products: reformulation and innovation
- Information to the consumer
- Responsible advertising and marketing
- Promotion of physical activity and Healthy Life Styles
- Strategic alliances
In this regard, Daniel Servitje said: “the Pan-American Bimbo Award is part of Grupo Bimbo’s commitment towards health and nutrition and its objective is to drive research on these topics, thus contributing towards the improvement of food products quality and to address the needs and life style of our consumers.”
