In 1965, Bimbo reached its twentieth anniversary. It was now a staple of Mexican families’ diets. 

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People were breakfasting on Bimbo toast smothered in honey, jam or butter; or ate doughnuts and pancakes. Sandwiches on white, wheat or toast were carried to school and office lunchrooms. More formal luncheons incorporated Bimbo breadcrumbs to lend flavor to other foods; doctors prescribed Bimbo toast to the infirm. So-called “Telesandwiches” went alongside afternoons and nights in front of the small screen. Kids got Gansitos and Bobonetes as treats for good behavior. And you certainly couldn’t skip “pan Bimbo” for celebrations and get-togethers.

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