1960 - 1970

Bimbo 1960

These decades marked the beginning of the first administrative reorganization that made Lorenzo Servitje General Director.

Bimbo in 1960 - 1970
Futbolito Bimbo borns
1960 - 1970

"Futbolito Bimbo" borns

1964 witnessed the beginning of a juvenile soccer tournament in Mexico City known as Futbolito Bimbo.
Bimbo became a family tradition
1960 - 1970

Bimbo became a family tradition

In 1965, Bimbo reached its twentieth anniversary. It was now a staple of Mexican families’ diets. 
The Sunbeam acquisition
1960 - 1970

The Sunbeam acquisition

Bimbo acquired Mexico rights to the Quality Bakers of America’s Sunbeam brand.