Grupo Bimbo celebrates its 80th anniversary with the opening of the Bimbo Interactive Museum
• The Bimbo Interactive Museum will open its doors to the public on January 20, 2026.
Mexico City, December 2, 2025.— As part of Grupo Bimbo’s 80th anniversary celebrations, the inauguration of the Bimbo Interactive Museum (MiBIMBO by its name in Spanish) took place this afternoon, led by Daniel Servitje, Executive Chairman of Grupo Bimbo, with the participation of Alicia Bárcena, Vidal Llerenas Morales, and Ana Francis López Bayghen Patiño.
The Bimbo Interactive Museum (MiBIMBO) offers a journey through Grupo Bimbo’s legacy since 1945, showcasing how a proudly Mexican company has combined tradition, innovation, and values—from its origins as a local bakery to becoming the world’s largest baking company with global impact and presence in 39 countries.
Daniel Servitje, Executive Chairman of Grupo Bimbo, stated:
“Today, December 2, more than 153,000 Grupo Bimbo associates celebrate with gratitude and pride the first eighty years of our company—eighty years growing together. We do so by inaugurating the Bimbo Interactive Museum, a space where we honor the past, celebrate the present, and envision the future of all those who have contributed a ‘grain’ of flour, as we like to say.”
Alicia Bárcena highlighted:
“I want to celebrate Grupo Bimbo’s 80 years and recognize its strong commitment to sustainability, especially the results achieved. For example, regenerative agriculture, renewable energy with electric mobility, zero food and water waste, and 94% of packaging being recyclable. This is great news.”
Vidal Llerenas Morales added:
“Companies like Bimbo have sustained the Mexican economy. They’ve announced this investment and more to come in Mexico. The goal is to keep working closely with Bimbo to create more jobs, be more sustainable, and deliver better products for people.”
MiBIMBO also reflects Grupo Bimbo’s philosophy: building a sustainable, highly productive, and fully humane company. Across its 11 interactive zones, visitors will explore the principles of baking tradition, the processes behind iconic products, the company’s close ties to agriculture, its application of science and technology through continuous innovation, its community engagement via the Buen Vecino program, and its adoption of sustainable practices such as electromobility.
Over 80 years, Grupo Bimbo has driven innovation to meet consumer needs, evolving toward positive nutrition with simpler, more natural recipes—adding fiber and whole grains while reducing added sugars, sodium, and saturated and trans fats. Today, 95% of its everyday products—breads, pastries, bagels, and savory muffins—offer positive nutrition, and 99% are free from artificial colors and flavors.
Nearly 48% of global sales now come from products with positive nutrition. The Access to Nutrition Initiative (ATNi) has recognized this progress, ranking Grupo Bimbo among the world’s top four companies in nutrition.
Located at Isabel La Católica #51 in Mexico City’s Historic Center, MiBIMBO will open to the public on January 20, 2026. With capacity for up to 500 visitors at a time, the museum expects to attract more than 220,000 visitors in its first year.
Karina Fogel, Director of MiBIMBO, noted:
“This museum will support various causes, including the conservation of the Mexican black bear, an endangered species. Through the Huellas program, MiBIMBO will allocate part of ticket revenue to initiatives ranging from scientific monitoring and protection of biological corridors to rescuing at-risk specimens, in collaboration with institutions such as Museo del Desierto, Chipinque Reserve, and SEMARNAT.”
In this regard, Alicia Bárcena thanked Bimbo for promoting environmental education linked to Mexican biodiversity and collaborating on the project ‘From Conflict to Coexistence: Safeguarding Wildlife Corridors in Mexico.’ She emphasized that this effort will protect the black bear and, in doing so, “also protect forests and watersheds that sustain our water security, as well as landscapes that symbolize our ecology.”
With this inauguration, Grupo Bimbo celebrates eight decades of history, evolution, and constant innovation, reaffirming its mission to bring delicious and nutritious food to everyone’s hands.
