Bimbo Launches Attractive Promotion Together With "Cars" The New Animated Movie
We know that the youngsters are looking forward to this new movie with expectation
and we want to provide them with fun and enjoyment that we are sure they will love
It consists of incredible promotional materials included in the different White Bread and Sweet Bread products.
Stages from the movie can be assembled and they can be played with using 3D stickers, transfer stickers and spinning tops (‘pirinolas’).
On the occasion of the opening of “Cars”, the new Disney Pixar animated movie, that promises to be a huge success this Summer, Bimbo launches its new promotion with the participation of the movie’s most important characters.
“At Bimbo we are always seeking to link the brand with licenses that promise to be successful among our audience of youngsters. This is the case of “Cars”, where we are offering kids a group of promotions with a high play value, both on the individual scale as well as among friends. We know that the youngsters are looking forward to this new movie with expectation and we want to provide them with fun and enjoyment that we are sure they will love”, commented Julio San Vicente, Marketing Manager at Bimbo.
This promotion material includes:
- Bolsandwich (Sandwich Bags). Small metallic coated and re-sealable sandwich bags with the characters of the movie, which can be found inside the White Large Size Bimbo Loaf Bread, as well as the Extra Large Size and in Bimbo Kids. There are 18 different designs.
- Stickers-transfers. Stickers of the characters that can also be used as tattoos and can be stuck on any surface. In-pack in Donas, Donitas, Mantechox, Negrito and Donita Especial Chocolate.
