Fargo was held the 15th position in the ranking,
which included 100 brands
The economy newspaper Ámbito Financiero and CEOP, a consulting firm specialized on public opinion and media, acknowledged Fargo with the Prestigio Award as one of the best image brands of Argentina.
Fargo was held the 15th position in the ranking, which included 100 brands, while Bimbo ranked 51st above other large international and local level brands.
For 19 years, the Prestigio (Prestige) Award acknowledges companies and brands with the best image in Argentina. For the brands’ prestige ranking, the opinion of the public at large is polled at a national level. Those queried must give a score from 1 to 10 for the three brands they consider most prestigious relative to three attributes: quality, trajectory and innovation. Finally, out of the three brands mentioned they must choose their preferred one.