Marinela launches its Goose-Figurines to continue with the Gansito 50th anniversary celebration
With the Goose-Figurines we want to share with people
the experience of bringing back to life the different stages
12 attractive figures representing the different character designs throughout its history.
The “Goose-Figurines” provide continuity to the celebration that started with the Commemorational “Gansito” special edition.
To continue with “Gansito’s” 50th Anniversary celebration activities that will come due in 2006, Marinela launched into the market the “Goose-Figurines” collection, thus bringing back to life the different images that this unique character has had throughout its history as the emblem of the most famous cupcake in Mexico.
The “Goose-Figurines” collection makes reference to the various “Gansito Marinela” historic designs. It is comprised of 6 flexible, colored figurines and 6 special edition metallic key-chains, as well as 36 different stickers. Products participating in this promotion are: one, five and ten piece “Gansito” packs, and a special presentation called “Gansi-Pack” consistent of 2 “Gansitos” and one “Goose-Figurine” at a sales price of $10 pesos.
Alejandro Salazar, Brand Manager said: “”Goose-Figurines” provide continuity to “Gansito’s” 50th Anniversary celebration activities that started several months back with the special edition of the “Commemorational Gansito”, which was very well accepted by consumers. With the “Goose-Figurines” we want to share with people the experience of bringing back to life the different stages that “Gansito” has gone throughout during these first 50 years, and to offer them collectible and fun items to have a memento of the evolution of this great cupcake”.
All “Gansito” presentations will have special wrappings, replicating those used since its beginning. The single and 5 piece presentations will contain a free sticker with very attractive images of the character. The 10 piece pack and the “Gansi-Pack” will include one of the 12 “Goose-Figurines”.
