Skip to main content

Grupo Bimbo delivers more than 1.5 million slices of bread to food banks as a result of the Global Energy Race 2019

Global Energy Race by Bimbo, is for the fourth time, an event with cause, in which Grupo Bimbo donates two slices of bread per kilometer traveled by registered participants to food banks.
Global Energy Race 2019
Grupo Bimbo
Mexico City

Global Energy Race by Bimbo, is for the fourth time, an event with cause, in which Grupo Bimbo donates two slices of bread per kilometer traveled by registered participants to food banks. In this 2019 event, thanks to every single one of those who participated, more than 1.5 million bread slices are already being distributed to sectors where it is needed the most.

In this 2019 event and thanks to every single one of those who participated, more than 1.5 million slices of bread are already being distributed to sectors where it is needed the most.

“We are very happy to be able to represent the thousands of runners who participated in the Global Energy Race 2019 and deliver these slices of bread for the benefit of those who need it the most. In the previous edition, we donated up to 1 million 400 thousand slices and in this fifth edition, we surpassed the more than 1 million 500 thousand slices mark, which are already being distributed in different host cities. We invite you to continue to lead active lifestyles, joining forces with us, while we will be waiting for you next year at the Global Energy 2020” said Alfonso Argudin, Global Marketing VP of Grupo Bimbo.

In addition of being a race with cause, Global Energy Race has become one of the most important initiatives of physical activation and family integration, through which, Grupo Bimbo encourages the practice of more active and healthier lifestyles.

Image
Osito bimbo

This closes the Global Energy Race’s fifth edition and Grupo Bimbo once again confirms its commitment to the communities in the countries where it is present, endorsing health and wellness initiatives to promote healthier lifestyles and help building a world with a sustainable path, with options for everyone and with a human sense, for present and future generations.

Image
Commitment to the communities in the countries
Image
Commitment to the communities in the countries

 

Contact us so we can assist you

Contact e-mail prensa@grupobimbo.com

Related releases

Grupo Bimbo will donate more than 5.8 million slices of bread to food banks
The virtual edition of the Global Energy Race gathered more than 294 thousand runners in 112 countries. Once again, runners who registered had the opportunity to help those who need it the most.
Grupo Bimbo
México
Global Energy Race 2021


• The 6th edition of the Global Energy Race will be held virtually and will be completely free, from Oct 4th to 10th, for runners throughout the world.
• As the case of past editions, Grupo Bimbo shall donate 20 slices of bread for each participant enrolled, regardless of the number of kilometers run.
• This year, the enrollment may be done with the new mobile app for the Global Energy Race, which can be downloaded free by all wishing to participate.
Grupo Bimbo
México
Promoting these healthy lifestyles is the goal of the Active and Healthy Organization Certification
The Communications Counsil and Queremos Mexicanos Activos (We Want Active Mexicans) will work to promote physical activity through the Active and Healthy Organization Certification.
Grupo Bimbo
México
Grupo Bimbo
Históricamente, la empresa ha puesto en marcha distintas iniciativas globales para ofrecer cada vez mejores productos para todos los momentos de consumo de la población.
Grupo Bimbo
Mexico City