The Bimbo Global Race returns in 2024, aiming to donate 3 million bread slices to those who need it most.

Grupo Bimbo, the world's largest bakery company, is opening registration for the ninth annual Bimbo Global Race, the biggest “race with a cause” around the world, will take place on September 29th. This year, Grupo Bimbo's goal is to donate 3 million slices of bread to international Food Banks by registering more than 150,000 runners physically and virtually worldwide. The company will donate 20 slices of bread for each participant registered in the physical race and 2 slices of bread for each registration in the virtual race community.

With this initiative, Grupo Bimbo reaffirms its commitment to improving the lives of people living in the communities in which it operates, in line with its mission of Nourishing a Better World.

This year’s Bimbo Global Race theme is "We share the good," promoting the idea that sharing the good changes lives. Grupo Bimbo invites members of the global community to unite in a shared day of fun, fitness, and community building, all for a great cause.

Alberto Levy, Global Marketing VP at Grupo Bimbo, said: "Like every year, we want to inspire more people, regardless of their age or whether they are professional runners or not, to join the Bimbo Global Race, a global community that aims to get everyone to “share a bit of flour” to nourish a better world. This year, in addition to donating bread to those who need it most, we are inviting all participants to join our sustainability efforts with tips you can find on our social networks. We want this edition to break records and be unforgettable for all runners! We are sure that with your enthusiastic participation, we will reach our goal."

This year, the Bimbo Global Race will be held in 34 countries: Argentina (Buenos Aires), Brazil (São Paulo and Rio de Janeiro), Canada (Toronto), Colombia (Bogotá), Costa Rica (San José), Chile (Santiago and Chillan), China (Beijing), Ecuador (Quito), El Salvador (San Salvador), Guatemala, Honduras (Tegucigalpa), India (Delhi), Paraguay (Asunción), Peru (Lima), Portugal (Lisbon), Romania (Cluj-Napoca), Spain (Barcelona and Madrid), United Kingdom (Sheffield), United States (Los Angeles) and Uruguay (Montevideo) and Mexico (CDMX, Guadalajara, Puebla, Monterrey, and Veracruz)

This year’s race includes both male and female divisions in three categories, 3K, 5K, and 10K, allowing people of all fitness levels to participate and enjoy the event. Runners with the winning time in the 10K race in both the male and female divisions will earn the right to run in the host city of Bimbo Global Race 2025 and enjoy an all-inclusive sightseeing trip of area landmarks.

Bogota, Colombia, is serving as the host city for Bimbo Global Race 2024.

Register for the Bimbo Global Race and learn more by visiting www.bimboglobalrace.com or by using the Race mobile app, available for iOS and Android devices.

Sign up and let’s keep running to Nourish a Better World!
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