Mexico City, July 20, 2021. Grupo Bimbo, the largest baking company in the world, launches its Sixth Annual Global Energy Race (GER), positioned as the Company’s most important sporting event with a cause, seeking to gather participants worldwide, put people in motion, and support those most in need.
Under the theme “You Run, We Donate,” Grupo Bimbo shall donate 20 slices of bread to food banks for every participant enrolled. For the edition, the Company has set the goal of gathering the largest number possible of runners throughout the world, surpassing the 6 million slices donated during the 2020 edition as a result of the more than 300,000 participants throughout 127 countries in the world.
Due to the COVID-19 world health crisis and like last year, the Global Energy Race 2021 shall be held virtually and completely free of charge. Enrollments are now open at the event’s website www.globalenergyrace.com and with the new mobile app for the Global Energy Race, through which participants may find accompaniment in preparing for the race and after the same, which includes training tips, nutrition advice, healthy recipes, and monthly challenges, among other information.
Runners may choose the distance they prefer to run: 1, 3, 5 and 10 kilometers, either individually or as a family; they have from 4th to 10th October this year to complete their chosen distance. Those who prefer may participate by doing the equivalent exercises from home.
Upon registration, each participant shall receive their Runner Number and during the following months on GER social media they will find a virtual T-shirt and medal as a filter with which they may interact on their own social media. (include if your country has no physical kit)
Upon registration, each participant shall receive their Runner Number and during the following months on GER social media they will find a virtual T-shirt and medal as a filter with which they may interact on their own social media. For those wanting a physical kit that includes a T-shirt, medal, and Runner Number, they may obtain them directly via the application. (include if your country has physical kit: Mexico, India, China, Portugal, Ecuador, Brazil, Peru and Chile.)
“Through the Global Energy Race 2020, we broke record figures for participation, thereby achieving the greatest donation of bread in history, and this year we have a new opportunity to help those most in need. We invite one and all to join this great cause and together make history again: you run, and we donate,” remarked Alberto Levy, Global Marketing VP for Grupo Bimbo.
Download the app on your cellular phone or tablet free of charge, found in Android and IOS stores. Look for Global Energy RaceFind more information on the Race and follow it on your social media:
Participate using #RunWithUs and #GER2021
ABOUT GRUPO BIMBO
Grupo Bimbo is the largest and leading baking Company in the world and a relevant participant in snacks. Grupo Bimbo has 203 plants and more than 1,700 sales centers strategically located in 33 countries throughout the Americas, Europe, Asia and Africa. Its main product lines include fresh and frozen sliced bread, buns, cookies, snack cakes, English muffins, bagels, pre-packaged foods, tortillas, salted snacks and confectionery products, among others. Grupo Bimbo produces over 13,000 products and has one of the largest direct distribution networks in the world, with more than 2.8 million points of sale, around 53,000 routes and more than 135,000 associates. Its shares trade on the Mexican Stock Exchange (BMV) under the ticker symbol BIMBO, and in the over-the-counter market in the United States with a Level 1 ADR, under the ticker symbol BMBOY.