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How the Bimbo Global Race Unites Us All?

Article by Alberto Levy: Grupo Bimbo's Chief Marketing Officer
How the Bimbo Global Race Unites Us All?
Grupo Bimbo
Mexico City

The Bimbo Global Race celebrates its 9th anniversary in 2024, donating slices of bread to those in need. Participating is a journey towards a healthier life and an opportunity to inspire and share great moments. Join us, run for a good cause, and sign up!

In 2015, we started this movement within Grupo Bimbo, which over time has grown into a race larger than any distance covered. It fills me with excitement to think about how it has touched so many lives, including my own.

Kilometers of Stories: Every step I take in the race is a story of connection. I have seen the faces of people from many cities around the world, sharing laughter and effort. In every edition, I find a new reason to run again. But what truly inspires me, beyond medals or personal records, is that while I take care of my body, Grupo Bimbo also helps those in need.

Before inviting you, I want to share some of the reasons that motivate me to participate. These stories and motivations are the heart of our race and reflect the spirit we want to celebrate together:

#IRunFor improving my quality of life: Imagine a moment just for you, where each step strengthens your heart and frees your mind. Participating in the race is a journey towards holistic well-being. Running transforms your body and spirit, elevates your mood, reduces daily worries, and gives you an opportunity to reconnect with who you truly are.

#IRunFor being a positive example: Each kilometer in the race is a story you tell those around you. By being part of the Bimbo Global Race, you inspire your family and friends, demonstrating that perseverance and self-care are the paths to happiness and health.

#IRunFor building meaningful relationships: The race is the perfect place to create great memories with loved ones. It’s not just a competition but a space to strengthen bonds with friends, laugh, enjoy, and share an unforgettable moment with those you care about.

#IRunFor sharing the good: Running in the race is about sharing a vision, a passion, and a goal, celebrating what makes us unique and what unites us. I invite you to be part of this transformative experience. Sign up now and let’s help those in need!

Contact us so we can assist you

Contact e-mail prensa@grupobimbo.com

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