Grupo Bimbo, the most admired company in Mexico

Teamwork of professional and committed persons is the key to compete in the market and attain extraordinary results.

Martha Eugenia Hernández. Institutional Relations Director.

Last May 28th, the Reforma newspaper published an article on Grupo Bimbo, which highlights its work and performance during 2011.

We must remember that last year, Grupo Bimbo became the leading baking company in the world thanks to the acquisition of three companies: Sara Lee in North America; Sara Lee in Spain and Portugal, and Fargo in Argentina.

The Reforma journalist had the opportunity to talk to Martha Eugenia Hernández, Grupo Bimbo Institutional Relations Director, who stated: “teamwork of professional and committed persons is the key to compete in the market and attain extraordinary results.”

Compared to 2010, Grupo Bimbo’s sales increased 14.4%, a total of 133 billion 732 million pesos at the end of 2011. It also diversified further the revenues from its off-country operations; 54% of its sales come from the US, Latin America and Spain.

Martha Eugenia noted during the interview that one of the main objectives of Grupo Bimbo is to promote relations based on open communications and respect among members.

“Each of our work centers has to be distinguished by a sound occupational health; that is, personnel identified with the Company’s mission, objectives and values.”

Likewise, mention was made of the attention Grupo Bimbo pays to consumers’ needs, since we create our quality products based on them.

“Thanks the care with which we produce, distribute and display our products is that we have gained the trust of our consumers. This has allowed us to continue innovating in other categories and attain new successes like those of Gansito, Pingüino and Marinela cookies,” ,stated the Institutional Relations Director.

The last issue addressed was that of sustainability. “Under our Committed to the Environment Program, we undertake efforts in five action areas: Reduction of our Carbon and Water Footprint; Comprehensive Solid Waste Management; Sustainable Packaging and the Preservation and Improvement of the Environment,” stated the spokesperson.

It is an honor to be acknowledged as one of the most important companies in the country and the world.